Fast Growing Trees needed a new homepage design that reflected their updated branding and positioned them as the premier place to buy trees and plants online. They needed to build brand recognition and consumer loyalty while visually highlighting the end result, which our research showed resonated highest with their consumer base. [in collaboration with the Concentric team]

Fast Growing Trees also requested a mobile design for their updated site. Careful consideration was made for the UI hierarchy to make sure the consumer profile found in the market research was seeing the information in the correct order for maximum purchasing.

Brighter Blooms, the sister company of Fast Growing Trees, also needed a website which better reflected its consumer base and elevated the brand to be more aspirational and approachable. The result was a homepage that reflected a more emotional pull towards plants and provided more blog-like content to pull in shoppers. [in collaboration with the Concentric team]
Vamousse needed a microsite concept to complete their 2019 campaign aimed to disrupt the lice product category. In addition to branding, videography, and photography, a microsite was developed to resonate with moms in the moment they discover lice on their child's hair - the freak out moment. I used our new images of mom's freakout to draw in shoppers - redirected from the new videos or social media posts - and give them product information while keeping the tone light.

Gabby Bows has embraced social media from the beginning go their product sales. I have been involved in their social media campaigns since the offset, and now that they are in Walgreens and Target and gaining national attention for their innovative products, their social presence has only gained momentum.

We launched a series of American Flatbread social and digital campaigns in order to test the consumer landscape in search of the ideal customer demographic. [includes collaboration with the Concentric team. illustrations by Anne Rhodes.] 

A 25-year-old regional provider of market insights needed a redesigned website that gave the company a stronger presence as it began to compete with national providers, while maintaining an approachable feel.

A full assessment and redesign of the company website for this national provider of commercial real estate information focused on improving access to market-specific information, product features, and solution-oriented content. The mobile-responsive website featured HubSpot integration, comprehensive SEO, and a content management system developed for ease of maintenance.

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