Brighter Blooms, the sister company of Fast Growing Trees, also needed a website which better reflected its consumer base and elevated the brand to be more aspirational and approachable. The result was a homepage that reflected a more emotional pull towards plants and provided more blog-like content to pull in shoppers. [in collaboration with the Concentric team]
Vamousse needed a microsite concept to complete their 2019 campaign aimed to disrupt the lice product category. In addition to branding, videography, and photography, a microsite was developed to resonate with moms in the moment they discover lice on their child's hair - the freak out moment. I used our new images of mom's freakout to draw in shoppers - redirected from the new videos or social media posts - and give them product information while keeping the tone light.
We launched a series of American Flatbread social and digital campaigns in order to test the consumer landscape in search of the ideal customer demographic. [includes collaboration with the Concentric team. illustrations by Anne Rhodes.]