Welcome. I am a Creative Director and Brand Strategist who is currently at a brand & product innovation agency. A rare Charlotte, NC native, I have 24 years of experience in the graphic design and branding industry, and have worked at agencies, start-ups, and in corporate in-house departments.
As a Creative Director who works with companies to assess / create / position their brands, most of my work is confidential. I have provided a list below of some of my recent work I've done over the past 4 years as a creative director, and would be delighted to walk you through a presentation.
Please contact me.
Hiring Mangers: Password-protected portfolio samples can be found here.
$1.3 Billion Global Sports Equipment Company with 19 recognizable brands
(Creative Director on 8 of their brands, creating consistency of strategy and documentation across their portfolio.)
Consumer Research
Market Research
Brand Strategy
Brand Architecture
Positioning
Visual & Verbal Strategy
Brand Design & Communications
Product Extension Workshop
Visual Identity System
Brand Guidelines
Brand Coaching & Training
Brand Stewardship
Color Strategy
Packaging
Merchandising
UI/UX
Email Templates
Social Media Guidance
Advertising
Retail Strategy
On-Product Logo Application Strategy and Documentation
In-House Team Training & Support
$10 Billion National Quick-Service Restaurant Chain
Supply Chain Journey Mapping
Customer Research and Documentation
Market Research
Packaging Design
Packaging Prototyping
Golf Pride
(global leader in golf grip innovation and technology)
Market & Consumer Research
Industrial Design
Brand Stewardship
Visual Brand Language Design + Documentation
Manufacturing Support
Packaging Design
Merchandising Design
Automatic Guided Vehicle Manufacturer
Journey Mapping
Consumer Research & IDIs
GUI Strategy & Design
UI/UX
Programming Support
Outdoor Community Space & Play Equipment Company ($60 Million in Annual Revenue)
Brand Strategy
Brand Architecture
Data Storytelling
Infographics
Sales Kit Strategy & Design
UI/UX
In-House Team Training & Support
NSI
(Electrical, network infrastructure, and HVAC products manufacturer with 14 brands)
Brand Strategy
Brand Architecture
Visual & Verbal Strategy
Brand Design & Communications
Visual Identity System
Brand & Culture Guidelines
Brand Coaching & Training
Brand Stewardship
Video Production and Editing
Signage + Way Finding